Muchup & Ketchard
Boulder Products’ first roll out will be Muchup & Ketchard®, something that America has been waiting for, forever. This is a product that has so much “wanted to happen” for so many decades that we expect positive news and publicity across the country. It is something that has resided in America’s psyche like an idealized return to a time of picnics and simplicity. From a kid’s perspective you have our irresistible characters on the bottle of the product with their fun personalities and the outrageousness of the dual-colored streams of the two ingredients. The bottle, if displayed without label or ingredients, for the aesthete, could be in the Museum of Modern Art for its form-is-function beauty. It is ergonomic. The bottle has the fascination of a ship-in-a-bottle. It is bemusing, simple and sleek. It is also good for drawing dual-color spirals on hamburgers.
We have overcome all the technical problems and have created this in an ideal form. It is backed by our two utility patents on the unique bottle design and the fun-to-say trademark “Muchup & Ketchard” and artwork which includes the lively characters. Everyone that has seen this, from age five to ninety-five, has instantly fallen in love with it.
We hope Muchup & Ketchard will not just be a sensation but will be a staple. While some novelty products have helped gain significant market share in the highly competitive market of condiments, they perhaps did not persist because they had artificial ingredients and other things that would discourage their continued consumption. While some novelties are fun they are not necessarily beautiful but our product is both fun and beautiful. And that is why we believe it will be a keeper. Additionally we have planned future iterations and variations of the product.
Our ingredients are the finest. We hope that our suppliers over time progressively will be able to improve the potassium/ salt ratio and reduce sugar, while maintaining flavor, in what we hope will be a nationwide plan to improve diets.)
1) The M&K 2nd and 3rd Phase product line concepts, for example:
a) Gourmet Mustard and Celery & Green Pepper Ketchup with the characters in evening dress and tux
b) Muchup & Ketchard Kick Up Their Heels: Hot Mustard & Cool Ketchup with the characters is a salsa setting
2) A contest for Muchup & Ketchard Recipes by Kids, such as:
a) “Put it on soft pretzels. Yum.” — Paul in Philadelphia
b) “Put it on hard pretzels” — Clint in N. Dakota
c) “Bake as a topping on fish or brush onto pastry dough” — “Gourmet Gary” in NYC
d) “Write you name on your hamburger” — Wendy in Wrightstown, Pennsylvania
e) “Wriggly lines on hot dogs” — Roger in Washington
f) “Omelets spiral or smiley face” — Sarah in Boise
g) “On broccoli --- try it” — Tommy in Independence, Virginia
h) “Spuds alive! Put it on potatoes!” — Bobbie in Boise
i) “Macaroni loves M&K” — Mike in Hawaii
j) “As a baked crust on thin sliced potatoes, quite a party pleaser” — Polly in Pensacola
3) “Featured Fact-Finder” Contest:
a) Mustard is an antioxidant
b) Mustard is antibacterial
c) Mustard contains protein
d) Tomatoes contain lycopene
e) The world’s biggest tomato weighs…
f) A mustard seed only weights….
The planar division of a complexly curved outer surface by an inner wall yields an intrinsically aesthetic curvilinear line upon the surface, whereby the two ingredients are both displayed from a frontal view as an integral unit, with an air of fascination. This optimizes supermarket display as well as, of course, the fun and beauty of the product for consumer enjoyment.
Since the Muchup & Ketchard characters exist as three dimensional sculptures as well as their photographic rendering, we will be able to offer helium inflatables of the individual characters or the hand-holding smiling duo, to mark their advent to the supermarket shelf near you. Kids, and the kid in all of us, will point at the characters and grab for the bottles. We hope they will sell as many bottles of product as Sponge Bob flips burgers at the Krusty Krab.
Small version individual dispenser size may also be developed to sell to McDonald’s fast food chain. This could be in form of foil pouch with printed characters.